August 14, 2012 at 01:08PM via Instagram http://instagr.am/p/OTtZRgiczS/
I saw this from Wood Lane by White City Underground.
Turns out that this is not an ‘anti-modelling’ agency, but a ‘Media Trust Charity’ who have set up “a new creative and media campus on a surplus building“.
According to www.shepherdsbushw12.com the name is not the unfortunate surname but alludes to the nasty looking building it occupies!
The name “Ugli” is a deliberate reference to the visually challenged exterior, “reflecting the overriding philosophy that it is very much what’s inside that counts; the vibrant working environment which will provide the most effective business collaboration”. The project’s website has the appropriate name Lovely Inside
I shall await their next projects… “Concrete Monstrosity” and perhaps “High Rise Death Trap”