Leave a comment

Could this be an ‘anti-model’ agency… (Seen nr White City, London)

August 14, 2012 at 01:08PM via Instagram http://instagr.am/p/OTtZRgiczS/

I saw this from Wood Lane by White City Underground.

Turns out that this is not an ‘anti-modelling’ agency, but a ‘Media Trust Charity’ who have set up “a new creative and media campus on a surplus building“.

According to www.shepherdsbushw12.com the name is not the unfortunate surname but alludes to the nasty looking building it occupies!

The name “Ugli” is a deliberate reference to the visually challenged exterior, “reflecting the overriding philosophy that it is very much what’s inside that counts; the vibrant working environment which will provide the most effective business collaboration”. The project’s website has the appropriate name Lovely Inside

Source: http://www.shepherdsbushw12.com/

I shall await their next projects… “Concrete Monstrosity” and perhaps “High Rise Death Trap”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: