Wahaca
19-23 Charlotte Street, Fitzrovia, London, W1T 1RL
The “Free Burritos” promo from Wahaca appears to be a very popular!
Today between 12h00 and 15h00, Wahaca invited the public to come and get a free burrito from their new outlet in Charlotte Street, Fitzrovia. This appears to be their first outlet with a takeaway section, so if they’re trying to build awareness I think they’ve achieved that goal!
Just 10 minutes after the doors opened, I witnessed an enormous queue of 350+ people snaking around the block. Fortunately enough I was the first in line to see three-piece “Mariachi Mexteca” warming up to serenade the crowd. Disappointingly, they didn’t play “Don’t You Want Me Baby” or other modern classics from their recent Doritos TV Ad appearances.
Here are some scenes from the lunchtime free-for-all!
Wahaca
Ad: 19-23 Charlotte Street, Fitzrovia, London, W1T 1RL (map)
Ww: www.wahaca.co.uk/html/1_restaurant8.html
Tw: @Wahaca
@wilkes888 - London based Food & Drink-o-phile 
There was the original Bertorelli there for 100 years prior to Wahaca. We both worked there 😉