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NEWS: Huge soup carton slide (and free soup) in Covent Garden

November 16, 2012 at 05:04PM via Instagram http://instagr.am/p/SGR_GRCc9M/

If anyone’s near Covent Garden right now, get down to the North East corner of Covent Garden Piazza. You’ll find a giant New Covent Garden Soup carton with a soup ladle for a giant slide!

While you’re there the New Covent Garden Soup guys are also handing out free soup and money off vouchers for their wares. Here’s a time lapse video of (what they claim) to be “The overnight build of world’s largest soup carton with a giant ladle slide.”

Fantastically fun marketing..

New Covent Garden Soup
Ww: www.newcoventgardensoup.com
Tw: @NewCoventGarden

Location: Covent Garden
Tw: @CoventGardenLDN

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