November 16, 2012 at 05:04PM via Instagram http://instagr.am/p/SGR_GRCc9M/
If anyone’s near Covent Garden right now, get down to the North East corner of Covent Garden Piazza. You’ll find a giant New Covent Garden Soup carton with a soup ladle for a giant slide!
While you’re there the New Covent Garden Soup guys are also handing out free soup and money off vouchers for their wares. Here’s a time lapse video of (what they claim) to be “The overnight build of world’s largest soup carton with a giant ladle slide.”
Fantastically fun marketing..
Location: Covent Garden