November 16, 2012 at 05:04PM via Instagram http://instagr.am/p/SGR_GRCc9M/
If anyone’s near Covent Garden right now, get down to the North East corner of Covent Garden Piazza. You’ll find a giant New Covent Garden Soup carton with a soup ladle for a giant slide!
While you’re there the New Covent Garden Soup guys are also handing out free soup and money off vouchers for their wares. Here’s a time lapse video of (what they claim) to be “The overnight build of world’s largest soup carton with a giant ladle slide.”
Fantastically fun marketing..
New Covent Garden Soup
Ww: www.newcoventgardensoup.com
Tw: @NewCoventGarden
Location: Covent Garden
Tw: @CoventGardenLDN
@wilkes888 - London based Food & Drink-o-phile 
[…] Source: https://wilkes888.wordpress.com/2012/11/16/news-huge-soup-carton-slide-and-free-soup-in-covent-garden… […]