187 Wardour Street, London W1F 8ZB
BRGR.CO have opened their first venue in the heart of Wardour Street, Soho, on the old site of Savanna Jerk. This burger chain from Beirut faces stiff competition with other large established chains nearby and the popular Honest Burger a few minutes walk away. So can they compete in the crowded burger-place? With Thu-Sat licence until 01h00 and a high traffic site I’m sure they will attract lots of passing Soho reveller trade.
Menu is a large one pager, starters are £3-5 each and unlike many places their burger patties come in 3 sizes, 4 Oz, 6 Oz and 8 Oz with multiple ‘blends’ of meat. Most are £5-£9 with the notable exception of the £14 ‘8 Oz steak BRGR’ (“The real deal, the full taste of a delectable cut of ground steak served without a bun. Best served medium rare with savvy wedge salad, crunchy fries, your choice of any BRGR.CO sauce.”).
PARMESAN TRUFFLE FRIES
BRGR.CO has FIVE different fries options ranging from £3-5. “Crunchy”, “Cheese”, “Flamin’ Chili Fries”, “Messy Chili Cheese Fries”, and the “Parmesan Truffle Fries”. (“Crunchy Fries Tossed in truffle oil and grated Parmesan”). The truffle oil aroma on these is pretty hardcore and I actually found it a little too rich for my taste. However if you’re a lover of the stuff it’s well worth trying. Francis, the enthusiastic General Manager, tells me that one of the most popular is the “Flaming Chilli” which I’ll probably try on a return visit.
GOURMET SIGNATURE BRGR: “6 OZ THE BUTCHER’S CUT”
Self described as “A phenomenal blend of the most tender beef served medium rare to rare to preserve the juiciness and the flavour.” This arrived on a large plate with the burger in the bun but the salads on the side, albeit arranged in a neat stack which you can easily lift onto the patty. Not sure whether I like this ‘DIY burger’ approach but it did show off the impressive freshness of the salad. The beef patty was in the ‘flat-and-wide’ style and was good but my personal preference is for the the taller fatter burgers.
Anyone expecting a ‘Lebanese influence’ may be a little disappointed, this is a burger venue and they haven’t marketed themselves as ‘Beirut Cuisine’ so that shouldn’t be a surprise.
The menu could be a little clearer. Look out for the four small sections marked “BRGR.CO Dips”, “Sauces”, “Cheeses” and “Extras”. I didn’t see them so didn’t realise I could order extra burger toppings until I had finished eating.
It’s not the same calibre as Patty & Bun Joe or Honest Burgers which would be two of my venues of choice in the West End, but yes – I would try it if you’re in the area. They tell me that they open late on Thu, Fri and Sat (until 01h00), so I expect BRGR.CO to have a lot of passing ‘Soho reveller trade’ as I’m quite sure that most of their nearby food competitors close their doors at midnight at the very latest.
Ad: 187 Wardour Street, Soho, London W1F 8ZB (map)